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“Tap our Cap”: Wine brand launches bottles with NFC technology

Alyssa Clementi

Californian wine brand Böen has partnered with SharpEnd and Guala Closures to bring Near-Field Communication (NFC) technology to its wine bottle caps. Starting today, consumers can purchase Böen wine bottles with NFC capabilities, and will be able to access excusive Böen information by tapping their smartphone to the bottle cap.

Böen, which is part of Copper Cane Wines & Provisions, announces itself to be the first wine brand to implement the Near-Field Communication technology. Once buyers tap the NFC-integrated aluminium closure, they are taken to the Böen Farmhouse for a “behind-the-scenes” look at how the wine is made and food pairings, without having to download an app.

Joseph Wagner, founder of Copper Cane Wines & Provisions, says: “At Copper Cane, not only are we innovating with how we grow grapes and make our wines, but also through how we connect with our consumers. By ‘Tapping our Cap’ using the NFC technology created by Guala Closures and implemented by SharpEnd, Böen drinkers will be transported to the very vineyards where our grapes our grown and where the California sunshine and long growing season bring forth the robust and bold flavors we are known for.”

Cameron Worth, CEO and founder at SharpEnd, adds: “There is increasing consumer demand for connected packaging across a range of technologies. We know from experience that brands who leverage connected packaging to drive engagement can learn more about what their consumers want and keep up with emerging trends. A rollout of this scale has been a long time coming, and SharpEnd is very proud to support this trailblazing commitment from Böen.”

Simon Yudelevitch, general manager Guala Closures North America, adds: “We are pleased and proud to announce this partnership with Copper Cane Wines & Provisions. Our efforts in developing innovations are paying off and we are particularly happy to achieve this with Böen. It’s been exciting working with Joseph Wagner to bring e-WAK®, Guala Closures’ NFC connected closure to Böen wines and we are excited to be a part of this momentous technological moment for the wine industry. Award winning e-WAK will have the opportunity to demonstrate the enormous potential represented by connected closures.”

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