The round was led by Left Lane Capital with participation from Shopify, SignalFire, Greycroft, Act One Ventures and Amplify LA.
Tapcart powers many of the App Store's top shopping apps for brands such as Fashion Nova, Pier One Imports, and thousands of other merchants.
The platform transacted over $1.2bn in merchant GMV during the last 12 months, whilst its recurring revenue increased threefold.
Tapcart comes complete with a codeless drag-and-drop app builder where merchants can customise their app and host rich content experiences for their customers. While most eCommerce brands rely on paid ads and email in their marketing strategy, the fastest-growing brands are leveraging mobile apps and push notifications to drive massive retention and high CLVs.
With Shopify's investment and partnership, Tapcart plans to double-down on the Shopify ecosystem.
This includes expanding its go-to-market strategy, accelerating team growth, and launching innovative new products into the market. The mobile commerce platform will soon be adding key new products like marketing automation, personalization and developer SDKs. Additionally, App Clip support, announced earlier this year, will provide a completely new way for consumers to shop in-app.
"Tapcart is a true end-to-end sales channel built for marketers. You can engage mobile shoppers, create meaningful marketing promos and send them directly into lightning-fast checkouts. Customers want and expect unique, engaging, and personalised shopping experiences. This is why Tapcart exists," says CEO of Tapcart, Eric Netsch.