Airship

Temperley London turns to MySize for accurate, app-based body measurement

David Murphy

Luxury British fashion brand Temperley London has licensed MySize’s MySizeID apparel sizing solution. Founded by renowned British fashion designer Alice Temperley, the brand is available at luxury department stores worldwide, and standalone Temperley stores, including its flagship store in Somerset, as well as stores in Chelsea, Fitzrovia, Marbella, and Dubai. Temperley London is famed for bohemian, feminine, and effortless styles that speak to British heritage, with each piece crafted to celebrate the wearer.

MySizeID will enable Temperley London's customers to generate highly accurate measurements of their body through an app on their mobile phone. MySizeID syncs the customer's measurement data to the brand's sizing chart and only presents items for purchase that match their measurements, to ensure a correct fit.

"We make timeless fashion designed to last, enveloping our customer in luxury with the principle of sustainability at its core,” said Alice Temperley. “By implementing MySizeID, we are helping our customers optimize fit and reduce the potential for returns, resulting in associated financial and environmental benefits."

MySize CEO and Founder, Ronen Luzon, added: "Appropriate sizing for online fashion purchases is a critical component of any brand's user experience, and this is especially so for a luxury brand. We are very pleased to partner with Temperley London to support their customers in finding the right fit and to become a part of this unparalleled brand's environmental sustainability movement."