Following the launch of its Hudl tablet last year, UK supermarket chain Tesco is intending to introduce an own-brand smartphone, the Hudl Phone.

In an interview with BBC Radio 5 Live, Tesco CEO Philip Clarke revealed that the retailer will be launching a second Hudl tablet this September and the Hudl Phone “by the end of the year”.

The smartphone will run a forked version of Android, according to the BBC, and boast comparable specs to Samsungs Galaxy S5 handset. Given that the first Hudl targeted the entry-level market, selling 550,000 units at the price point of £119, its difficult to imagine that the smartphone will also be given a comparable price to the S5, which Samsung sells for £579.

However, making money from selling the device isnt the priority for Tesco, as Clarke acknowledged: “The opportunity in multichannel retailing … is what led us to develop the Hudl tablet”.

All Hudl devices will come pre-installed with Tesco services, including its Blinkbox media service, apps for buying groceries and clothing, and access to Tescos digital banking service, when it launches this year.

Clarke also revealed that Tesco is introducing an app which will enable users to scan and pay for items in-store on their smartphone, as the next evolution of its self-service tills and Scan as you Shop handsets.