EMMAs

Test and Learn

David Murphy

Coca-Cola has embraced many different activities in the mobile channel over the past few years, including apps, games, high-performing SMS campaigns, and even a music download store. At the recent MMA Forum Europe in London, David Murphy managed to get a few minutes with Jude Brooks, digital and activation manager for Coca-Cola Great Britain & Ireland, to find out more about the company’s mobile journey.

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