Preference Choice Publication

The Famous Grouse launches 'Join us by the Fire' digital campaign

David Murphy

The Famous Grouse whisky is launching a ‘Join us by the Fire’ digital campaign with the aim of inspiring consumers to share, savour and enjoy The Famous Grouse together. The creative centres around the ‘Grouse Beacon’, a warm light that brings people together.

The campaign showcases emotive reunions between loved ones set against the rugged backdrop of Scotland’s iconic Grouse Country. Sheltering from the elements in the warm glow of The Famous Grouse lantern, reunited friends are shown reconnecting and enjoying a dram amongst great company. The recommended serves to be enjoyed by the fire with friends and family are The Famous Seltzer, The Famous Coffee and The Famous Hot Toddy.

The campaign kicks off in November across digital channels in several markets around the globe.

“The ‘Join Us By The Fire’ campaign aims to inspire consumers to celebrate those moments that deserve a Grouse, big and small, with friends, stories and a smile,” said Lewis Bright, Global Senior Brand Manager at The Famous Grouse.Capturing the vision of our pioneering founder, Matthew Gloag, to share and savour the best quality blended whisky, the campaign celebrates reconnection and kinship, concepts that are now more relevant than ever, around the world.”