Digital agency The Project Factory (TPF) has been acquired by global communications agency Way To Blue (WTB) in an effort to strength WTBs social and digital teams in London and bolster its presence in the Australian market.

TPF has strong ties with television and film clients, having worked with ITV, NBC Universal, the BBC, Channel 4 and Sony Pictures Television in the UK, and Network Ten, ABC, Channel 7 and The George Institute in Australia, and produced digital campaigns for properties like Sherlock, Downton Abbey and The Last Kingdom.

TPFs UK team will move into WTBs Clerkenwell offices immediately, while WTBs existing Australian team will be taking up residence with TPFs team in Sydney over the coming months. TPF will retain its branding and identity, and Jennifer Wilson, director of TPF, will oversee both UK and Australian operations.

“I can really see the synergy between the Way To Blue business and what TPF offers in the entertainment space,” said Wilson. “There is a wonderful fit that will really boost both companies in terms of our offer to market. I am excited about the next step in TPFs evolution and the opportunities being a part of the Way To Blue Group will bring.”

“TPFs reputation in the television industry in the UK is second-to-none and we are delighted to bring that experience into the Way To Blue Group, enabling us to deliver on our strategic goals of expanding our TV business,” said Adam Rubins, CEO of Way To Blue. “In Australia, this acquisition will help expand our clients base outside of the existing WTB entertainment business and into healthcare, publishing and the public sector.”