Masterclassing

The Theme is Success

David Murphy

Mobile content, advertising and marketing firm, Mobstar Media, says it is seeing a strong response to its ‘themes’ for BlackBerry smartphones, which are now generating 53,000 downloads a day. The themes have gone down so well, in fact, with over 7m downloaded through Blackberry App World since March, that the company has launched Mobstar Cases – an online case store for BlackBerry Bold and Curve handsets, which allows customers to completely personalise their handset with matching cases.

“As a creative media company, we are focused on popular culture and delivering what our customers want,” says Dan Price, Mobstar Media’s business development, sales and account director. “Since we build our themes around both the zeitgeist and calendar events that will garner a lot of attention, we see results very quickly. For example, within four days of uploading our Sea Storm and Sparkling Rose themes to BlackBerry App World in March this year, we witnessed 50,000 downloads. By the end of a month, we had hit 500,000 downloads for just those two themes alone.”

You can check out Mobstar's BlackBerry themes here.