TikTok has launched a Lead Generation solution, designed to help businesses reach customers and drive conversions. Lead Generation enables businesses to share details of their products and services with TikTok users in a few taps.
Users are first required to fill out a form with details of their name, email address and phone number in order to signal their interest in any given product or service. Some of this information may be automatically populated.
The solution also enables businesses to create customizable messages for different customer segments. Leads can then be downloaded manually or if integrated with a business's CRM system, leads can be immediately activated.
There's more information for advertisers here.