Media and entertainment group Global has struck a deal with TikTok to livestream Global’s two-day Christmas concert, Capital’s Jingle Bell Ball with Barclaycard, on TikTok.
The partnership means the TikTok community will be able to join the event for the first time on the platform in multiple territories. The line-up includes a European exclusive with Justin Bieber, multi-award winning artist Ed Sheeran and Lil Nas X, who took Old Town Road from TikTok to the top of the charts.
Those watching on TikTok can also shop for merchandise on @capitalofficial’s profile, with a range of Jingle Bell Ball clothing and accessories designed exclusively for the app. Over 40 top TikTok creators will also join Capital’s Jingle Bell Ball with Barclaycard over both nights. The live stream starts at 6pm on Saturday 11 and Sunday 12 December.
“Capital is the brand that brings the world’s biggest artists to its listeners and fans. TikTok is the destination for short-form video and entertainment, with over one billion users globally. So, we’re very excited to combine our strengths with an innovative partnership across music, and an e-commerce first, that brings Capital’s Jingle Bell Ball to the world,” said Global Digital Content Director, Charles Ubaghs.
Capital’s Jingle Bell Ball with Barclaycard is the first multi-artist event at The O2 for over two years. It will be streamed live on Global Player with a two-hour highlights show broadcast at 10pm on both days on Sky, and live on TikTok from 6pm.