Txtlocal Powers DaDaFest Campaign

Text messaging firm Txtlocal has been commissioned to provide SMS and direct marketing support for DaDaFest International 2010, the European disability and deaf arts festival.

The campaign Txtlocal has developed for DaDaFest will be based around permission-led direct marketing, delivering information on festival updates, news, competitions, and special offers on tickets.

“DaDaFest is a pioneer within the disability and deaf arts world, and has always used innovative and creative ways to communicate with their audiences,” says Txtlocal director, Darren Daws. “We instantly saw how our service could help raise this awareness; with a highly targeted, permission-led and cost effective campaign which spoke directly to their target audience.”