Uber is reportedly in talks with Deliveroo over potentially buying the British online food delivery company for several billion dollars, as the ride hailing firm bids to dominate the food delivery business in Europe.
The London-based company was last valued at over $2bn but any offer would be considerably above that valuation, according to Bloomberg, citing people familiar with the plans. There is still a large chance that the talks could fall through because of Deliveroo and its investors are reluctant to give up independence.
Deliveroo has so far avoided the US market, which already has a wealth of options in the food delivery space, but operates – and is hugely successful – in more than 200 cities across Europe, Asia, and Australia, where it competes directly with Uber’s Uber Eats food delivery service.
The Uber Eats service is available in locations right across the world – operating in Europe, North America, South America, Asia, Australia & New Zealand, and Africa.