Programmatic Lunch

Uberall makes its bow in Romania through iProspect tie-up

David Murphy
Uberall's tech helps retailers with multiple outlets keep all their store listings up-to-date and accurate 

Location data management firm Uberall has launched in Romania, through a partnership with iProspect.

Uberall’s platform enables businesses to manage all their store listings’ details, including address, opening hours, special promotions, as well as online reviews and social media activity, in real-time, from one dashboard. This enables them to ensure the information disseminated to online directories and platforms is correct and up-to-date. The iPropsect partnership marks the first time Uberall has been available to companies in Romania.

“iProspect is always keen to make leading edge technology that solves marketing problems available to our clients,” said iProspect managing director, Ioana Ciudin. “These clients include multinational and market-leading brands, and as they look to make the most of their online interactions to drive commerce, on and offline, we're seeing a growing interest in location marketing. We’re excited to be the first to bring the benefits of Uberall’s location marketing platform to Romania. We envisage it meeting a broad range of industry-specific needs, such as managing hotel reviews, ensuring gas station locations are accurate, or updating supermarket opening hours across all a chain’s outlets.”

iProspect set up in Romania in 2015. The agency’s clients in the country include Philips, SuperBet, Mondelez and Bonduelle.

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