UK startup miDrive has closed a series A funding round with £2m worth of investment towards its mobile app aimed at helping users learn to drive.
The app offers a dedicated marketplace to help find a driving instructor, with filters for factors such as location and gender, as well as ensuring users get a competitive price for lessons.
The app also helps with the learning process, providing learning materials for both the practical and theory tests, and enabling users to track lessons on a map so that they can review their own progress and plan ahead.
The company plans to use the money to expand its existing 10-person team, and grow the brand both in the UK and internationally. It was founded in 2013, and has attracted 2,400 driving instructors and 15,000 learners.
So far, the app and accompanying platform have yet to be monetised, with no ads presented to users, or commission charged on leads or lessons. This may be due to the relatively uncompetitive marketplace, with only recently-launched Roadio as a real rival.