MASTERCLASSING

Urban Jungle launches ad campaign focusing on fair insurance

Gabby Fernie

Insurtech startup Urban Jungle has partnered with brand consultancy LaGUARDA to launch its latest ad campaign centred around the message ‘Finally, fair home insurance’, to reflect their product offering.

The multichannel campaign, which is immersed in the company's new branding, has been rolled out across London tubes, buses, and nationally on TV and digital channels.

Urban Jungle aims to change the unfair and outdated habits of the insurance industry and remove the hassle during the purchasing process.

It doesn't price on categories such as age, whether you rent, your job, or ask unnecessary questions like how flat your roof is, which often leads to customers being offered higher prices or in some cases being turned away by other insurers.

The campaign highlights these traits, including the fact that they don’t charge hidden fees or loyal customers more.

The accompanying TV advert follows the fair theme, highlighting old-fashioned values across the rest of the insurance industry and using comedic value to target their younger audience.

“This campaign calls out the unfair practices in the insurance industry that make it harder and more expensive for many young people to get cover for their stuff,” said Marketing Director at Urban Jungle, Laura Woodhead. “Having just closed another funding round, it’s a really exciting time for Urban Jungle as we continue to expand, and the release of the campaign coupled with our new branding reflects the progress we are making to bring fair insurance to everyone. Earlier this year, we launched Buildings and Contents Insurance for those moving on from renting to owning their own property - making fair insurance accessible to those joining the property ladder. We have kept the ads fun and nonsense-free, a true reflection of our brand values.”