Virgin Mobile Kuwait announces metaverse programme

David Murphy

Virgin Mobile Kuwait has announced its metaverse programme to collaborate with Kuwaiti content creators on platforms including The Sandbox.

The initiative is aimed at building digital literacy and capacity in Kuwait as the company cements its position as the market’s leading digital telco. In addition to The Sandbox, Virgin Mobile is also collaborating with US-based global digital content provider, Nonvoice. The two parties have signed a Memorandum of Understanding to bring the latest innovations to Kuwait and the wider Middle East region.

Virgin Mobile Kuwait is preparing to launch in the coming weeks as the latest operation in the Virgin Mobile Middle East and Africa footprint, which already has successful telcos operating out of United Arab Emirates, Kingdom of Saudi Arabia and Oman.

Virgin Mobile Kuwait’s Chief Executive Officer (CEO) Benoit Janin said encouraging the people of Kuwait to engage with the brand in the Metaverse was an exciting part of the company’s customer engagement strategy.

“The Metaverse offers enormous opportunities to accelerate digital skillsets such as computer programming, content creation, gaming and eCommerce,” he said. “Kuwait is hot on global trends, which is evident in its second ranking in the world for Tik Tok penetration and fourth global ranking on Snapchat. “The country has a surging community of content creators and gamers and enjoys an app-convenient lifestyle for everything from entertainment to shopping, dining and banking.”
 
Content creators, gamers and coders are encouraged to register with Virgin Mobile Kuwait’s “MetaTribeKW” Community to gain access to the services and a host of exclusive experiences, content and challenges.