VisitBritain, the national tourism agency, is offering a free application that lets users view UK maps, (including street maps and the London tube map), access local whats-on guides and lists of the best local restaurants and hotels, get real time weather reports and receive discount vouchers, all via their mobile phone.
The application, mobiEXPLORE UK, developed by Gideon Multimedia, is free to download here, and forms part of VisitBritains campaign to promote Britain as a leading tourist destination and capture its online audience.
mobiEXPLORE UK includes a search facility which lists a range of essential information, from accommodation to pubs and theatres. As part of the partnership with Gideon,VisitBritain is supplying the mobiEXPLORE UK application with its events and destination guides, along with attractions and quality assessed accommodation data direct from its database.
With the fall of the pound, increasing affordability could attract many more inbound visitors to Britain, says VisitBritains Head of Online Marketing, Justin Reid. Presenting our tourism assets in an innovative way could encourage more Internet users to explore our country and its wealth of attractions, accommodation and destinations Providing visitors with up-to-the-minute news on the best places to eat, drink, sleep and visit all at the push of a button meant that MobiEXPLORE was an obvious pairing.