Masterclassing

Voda NZ Hands Music Task to Fonestarz

David Murphy

Mobile retailing specialist FoneStarz Media Group has deployed an MP3 music service for Vodafone New Zealand. The service comprises full-track music, ringtones and music videos from major global and independent music labels, together with local content from the main independent New Zealand labels.

Vodafone customers will be able to buy full-track music from Vodafone’s live! mobile site and a dedicated website. FoneStarz has partnered with Auckland-based Satellite Media, who will be responsible for building and managing the website store.

Using Vodafone’s globally negotiated music deals, full-track music will be offered as DRM-free MP3 tracks for mobile and web, and all tracks purchased bought through the website store will also be available to download to a customer’s handset at no additional charge.

FoneStarz already manages the personalisation portal for Vodafone NZ, allowing it to vertically integrate music, ringtones, video and personalisation products such as wallpapers and themes, across the fully-managed storefront, using its content management and delivery system, Daius.

“FoneStarz has been a valued and trusted partner of Vodafone New Zealand for over five years,” says Sam Aldred, head of content & media at Vodafone New Zealand. “They are experts in building and managing mobile content storefronts for operators, and have consistently delivered beyond our expectations.

“This service offers a fresh new music store to our customers, as well as a new value proposition, with MP3 tracks and dual-purchase options. We have been impressed with the speed of deployment of the new music service, FoneStarz has pulled out all the stops to deliver the project in just 10 weeks.”

FoneStarz already works with Vodafone around the world, managing a range of content storefronts on the live! portals in the UK, Ireland, Australia, Egypt and S. Africa. The company also manages storefronts for a number of other operators around the world, including Hutchison 3 in five territories (UK, Ireland, Sweden, Denmark and Austria).