Volvo has launched a four-minute branded content creative on Sky Atlantic, featuring stunt talent from the BAFTA-winning Sky Original series, Gangs of London, as part of its partnership with Sky Media. 

Brokered in partnership with Mindshare Invention, and created by Sky Media’s in-house commercial production team, the film, titled ‘Inside The Mind Of A Stunt Artist’, is live now, and runs on Sky Atlantic until 31 May. It explores the importance of psychological safety for stunt artists. The message is driven home by stunt professional, Mens-Sana Tamakloe, who doubles for lead actor S?o?pe?? Di?ri?su? in Gangs of London.

The content will also be hosted on Sky’s YouTube channel. In addition, as part of a wider media campaign, the film will be supported and promoted with 30-second trailers on BVOD, SFVOD, Linear, Sky AdVance and AdSmart from Sky; and 60-second clips that will run across Sky’ social channels. 

Safety is at the core of Volvo’s ethos. So, highlighting the importance of emotional safety is where this new campaign plays a key role with the branded content. It reflects Volvo’s Safe Space sensing technology. The new Volvo EX90 will be the first car to feature the system, that supports the driver by recognising if they are distracted and not focussed on the road ahead. The car can take appropriate measures to alert the driver of any potential risk, or even stop the car and call for help.? 

“We are delighted with this new film, which is a product of our long-running relationship with Sky,” said Terissa Wingfield, Brand and Product Marketing Lead at Volvo. “The development of our Safe Space Technology is based on understanding human behaviour. We all experience emotions, but some of them can distract us and increase the chance of a crash happening. By better understanding the driver’s state of mind, we can reduce the risk of a crash happening.”

You can view the film here.