Mobile games publisher, Voodoo has announced the acquisition of Tel Aviv based Bidshake Ltd., a leading cross-channel marketing automation platform for mobile games and apps. 

Voodoo develops and publishes hyper casual mobile games in partnership with thousands of studios worldwide. Its free-to-play games are available on the Apple Store and Google Play. 

With over 300m monthly active users and 5bn downloads, the company has pioneered the development of emblematic games such as Helix Jump, Aquapark.io, Bounce & Collect and City Takeover.

Since its official launch in January 2020, Bidshake has been on a mission to become the one-stop automation platform for all user acquisition and monetization needs, combining data aggregation and analytics with campaign and creative management.

Through a customer-centric approach and automation, the platform enables marketers to make data-driven decisions in real-time and at scale. With Bidshake’s unified solution, mobile developers can grow their app or game quickly, easily, and efficiently.

Bidshake will continue to operate as an independent entity, extending its products and services to cater to the growth scaling needs of its expanding roster of mobile games and app developers.

“It was the mutual recognition of the power of automation coupled with our marketing insights that led to our close cooperation with the Bidshake team from day one. We couldn’t be more excited about our further integration that will address the growth needs of the mobile games and app ecosystem” said CEO of Voodoo, Alexandre Yazdi.