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Wasabi to deliver frictionless rewards for customers

Tyrone Stewart


Sushi and bento restaurant chain Wasabi is overhauling its loyalty programme, making it easier for customers to earn rewards by automatically adding stamps to their accounts when they buy food – without having to scan a QR code or present a loyalty card.

Wasabi has teamed up with Bink, a loyalty app, to ensure that customers are able to earn rewards whenever they make a qualifying purchase with a linked payment product. Bink’s ‘Payment Linked Loyalty’ platform is linked with Acteol’s Single Customer View to identify and reward customers every time they shop. The technology links into a partner’s – in this case, Wasabi’s – website and channels to provide the experience.

"We know that Wasabi customers are loyal – we've seen that as we've opened up and welcomed back many regular visitors for takeaways,” said Brendan McKeown, IT Director at Wasabi. “We're also constantly on the look-out for clever, new ways to make our customer experience better and to reward people for that loyalty, so it's great to be able to partner with Bink.  Their technology allows customers to easily build up loyalty rewards and never miss out."

Wasabi customers will be able to make use of the functionality in Q3 2020 through Bink’s mobile app, before rolling it out on ‘other acquisition channels’ later in the year and into 2021.

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