WhatsApp has added new features for its Business app on web and desktop, as it announced that there are now more than 5m businesses using its platform to support customers, a year on from its launch.
Features added by the Facebook-owned app include a way to speedily reply to messages, a way to organise contacts and chat, and a way to filter chats.
The Quick Replies feature enables businesses to reply to common questions with pre-written messages. It works similar to the Saved Replies feature introduced by Facebook back in 2015. This feature can be used by businesses by pressing the ‘/’ on the keyboard to select a quick reply.
The other features are Labels and Chat List Filtering. Labels enables businesses to organise their contacts and chats with labels, so they can be easily found later, while Chat List Filtering means businesses can sort chats by unread messages, groups, or broadcast lists.
“Using these features on a computer helps businesses save time and get back to their customers quickly,” said WhatsApp in a blog post. “We're excited to keep growing WhatsApp Business and introducing new features that make it easy for customers to find and engage with businesses that are important to them.”