Multinational advertising holding company WPP has made the decision to combine its digital agency Wunderman with Possible, a creative agency created WPP in 2011. Possible will continue to operate independently under the Wunderman group.
The combination of the two agencies will bring together more than 9,200 people in 200 offices across 70 countries. It will clients ‘significant experience’ within marketing automation, offshore production, performance media, mobile and CRM, while specialising in customer experience, content, commerce, data and health.
“I’ve been closely involved with Possible since its inception and have long admired the creative and strategic excellence of its people,” said Mark Read, global CEO for Wunderman. “Clients today are looking for simplicity and expertise and this move is designed to provide both.”
Shane Atchison, Global CEO of Possible, added: “Combining our deep and diverse capabilities is exactly the kind of forward-thinking move that will allow us to deliver business results for our clients.”