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Wunderman acquires Gorilla Group

Tim Maytom

WPP-owned global digital agency Wunderman has announced it is acquiring Gorilla Group, an award-winning commerce agency that provides end-to-end experience-driven commerce solutions and services. The firm will become part of Wunderman's growing global commerce offering, Wunderman Commerce.

Gorilla Group employs 370 people across the US, Canada, Poland and Ukraine, and works with enterprise B2B and direct-to-consumer brands across the manufacturing, distribution, apparel, retail, health and beauty, and food and beverage sectors. The company boasts a strong history in strategy, experience design, marketing and managed services, creating high-performing commerce solutions that enable clients to compete in the digital economy. Clients include American Hotel Register Company, Gates Industrial Corporation and protein manufacturer RXBar.

"Wunderman Commerce has a reputation for defining and delivery robust commerce solutions on each and every channel," said Brian Grady, CEO of Gorilla Group. "Their ability to drive meaningul customer engagements and commitment to helping brands and businesses navigate the digital economy is something we also strive for. We are excited to be part of the future of commerce with Wunderman Commerce."

Launched in June 2017 with eCommerce consultancy Salmon, Wunderman Commerce builds enterprise-level retail and mCommerce solutions, in addition to helping brands develop Amazon marketing and eCommerce strategies. Its end-to-end offerings include strategy, platform integration and customer experience across platforms including Adobe, IBM Watson Commerce, SAP and Salesforce.

"This acquisition gives Wunderman Commerce a wider footprint across North America while also presenting an opportunity for our global clients to access the knowledge and skills of one of the best commerce expeirence teams out there," said Neil Stewart, global CEO of Wunderman Commerce. "Gorilla's leadership and award-winning work with key partners such as SAP Hybris, Salesforce and Magento is impressive and together we can provide brands and retailers with a best-in-class experience-driven commerce offering."