MASTERCLASSING

Yell pulls the plug on Yellow Pages as it goes digital-only

David Murphy

Yell has announced the final print cycle of Yellow Pages, marking the company’s full transition to a purely digital business after 51 years in print, to date. The first of the 104 final editions is being distributed in Kingston in January 2018, with the final ever edition distributed in January 2019 in Brighton, back where it all began. Alongside the shuttering of the print edition, Yell said it is committing to help a million businesses be “found, chosen and trusted by more customers online by 2020”.

“We’re proud of the transformation we’ve made from print to digital,” said Yell CEO, Richard Hanscott. “Like many businesses, Yell has found that succeeding in digital demands constant change and innovation. We’re well placed to continue to help local businesses and consumers be successful online, both now and in the future.’'

Yell is the largest reseller of Google AdWords in the UK and provides a full range of digital media and managed services for businesses, including pay-per-clock advertising, display advertising, websites, social media and directory listings. Over 130,000 businesses currently advertise with Yell, while and Yell.com is used by millions of consumers every month.