Yorkshire Building Society launches Helping Real Life Happen brand communications platform
- Thursday, October 7th, 2021
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Yorkshire Building Society has launched a brand communications platform called ‘Helping Real Life Happen’ across digital display, social print, the Yorkshire Building Society branch network and owned channels this month.
The campaign, developed in partnership with its lead strategic and creative agency Red Brick Road, demonstrates how Yorkshire Building Society helps its members to achieve key life moments through its mortgage and savings accounts. It puts real members of the Society in the limelight, sharing their real-life stories to form the heart of the creative, from saving for weddings and vets bills, to becoming homeowners for the very first time.