Mobile customer acquisition tech company YouAPPi has closed a round of Series A funding with $3m (£1.87m) of investment, led by Gilot Capital Partners, 2B-Angels and Flint Capital.
The company's solution guarantees higher customer lifetime value by using a data-driven approach based on proprietary matching algorithms, and built around the usage habits of 200m mobile users.
The solution analyses customer acquisition patterns via apps and the mobile web according to 25 different factors which are used to evaluate, segment and identify the most profitable mobile customers for each mobile marketer, based on lifetime value rather than just installs.
"There are tens if not hundreds of solutions promising app installs," said Olivier Chouraki, CEO of Madgic, which employs YouAPPi's solution. "What sets YouAPPi apart is the company's proprietary technology and experience, which delivers thousands of new customers at significantly higher lifetime value, month after month."
"After spending time and working together with mobile marketers, we realised that what they need is a data-driven technology platform which has been optimised for Lifetime Customer Value, not merely delivering installs," said Moshe Vaknin, founder and CEO of YouAPPi.