Real estate firm Zoopla is launching a 10-week marketing campaign, which breaks on 20 December. The campaign will run across TV, VOD, display and social, including YouTube, Instagram, Facebook and Twitter, with TikTok being tested for the first time. The campaign will drive a national presence for Zoopla, overlaid with specific audience targeting.
Zoopla is revisiting two of its previous TV ads for the campaign – ‘Bricks and Mortar’ and ‘Neighbours’. Both evoke Zoopla’s understanding of how the pandemic has led to a reassessment of the concept of home for many. For the first time, the ads will also highlight Zoopla’s search functionality, helping to drive consumers to find their next home on Zoopla.
The TV ads, produced in conjunction with Zoopla’s creative agency Lucky Generals, are voiced over by actress Diane Morgan, will air across Channel 4, Sky, and ITV, in primetime slots such as Coronation Street, Emmerdale, and The Great New Year Bake Off.
“Home movers have reassessed what they want and need from a home as a result of the pandemic, and our new marketing campaign aims to shine a light on this in a uniquely Zoopla way,” said Zoopla CMO, Gary Bramall.“