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Ocean Outdoor presents real world and metaverse collaboration in London’s Piccadilly Circus
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Time spent in Food and Drink apps up 65 per cent year-on-year according to data.ai
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Passendo signs new strategic partnerships as it continues growth trajectory, entering the Italian and German markets
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American Express 'Summer Drop' campaign offers Cardmember benefits as prizes in a virtual AR treasure hunt
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France next on the map for ad tech firm Adnami following the signing of new partnerships with Ad4Good and TF1
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White Bullet partners with Horizon Media to stem the flow of ads to pirate publishers
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Old El Paso partners with Team GB for #FajitaFriYayChallenge campaign
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EU digital ad spend grew by 30.5 per cent in 2021 - report
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“Advertisers went from seducers to stalkers” – how attention metrics are putting them back on the right path
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Could rich mobile messaging be the next frontier for advertisers?
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Vodafone campaign invites Snapchatters to connect with Emma Raducanu virtually on Wimbledon’s Centre Court
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You have nothing to fear from the death of the third-party cookie - Renault report
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Tinder releases iconic memes to help LGBTQIA+ singles find matches
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Instagram is testing new ways for users to age verify
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Kids today eh? Seven in ten Gen Zs play music to remind them of the old days
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Snapchat gives Cannes attendees access to the world's leading CCOs - via AR
VR & AR
92 percent of consumers use voice to search the web – 40 percent on a regular basis
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Money management app downloads soar by 46 percent as inflation bites
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Consumers to brands: we want personalisation, but we don't trust you
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More than half of B2B marketing teams have frozen spending on Facebook ads
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UK consumers will spend £83 billion on entertainment and media this year
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Virgin Media O2 launches ‘Feel Good Shopping’ service to support eco-projects
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BMW and Fender commit to the metaverse with launches on Meta's Horizon World platform
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Spotify and Integral Ad Science launch brand safety solution for podcast advertisers
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Live from Cannes: Exit Bee on campaigns, collaborations and key events
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In-game advertising could generate $17.5 billion by 2030
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Cineworld launches TikTok campaign encouraging cinemagoers to get their phones out
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Mobile app developers can reclaim freedom of choice with alternative app stores
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Budweiser campaign turns ad views into solar light bulbs for developing communities
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Effective Mobile Marketing Awards deadline extended to 8 July
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Adnami welcomes Svenja Damzog as Publisher Director DACH to lead continued expansion in the region
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Wimbledon releases digital collectible series to celebrate 100 years of the Centre Court
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Cavai appoints Mats Persson as CEO
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