GAMELOFT

2020 Effective Digital Marketing Awards Shortlist revealed

David Murphy

The shortlist for the 2020 Effective Digital Marketing Awards has been revealed. It features campaigns in 11 categories from the UK, US, France, India, Taiwan, Singapore and the Philippines, among other countries.

The winners will be revealed at an Awards Ceremony taking place on 11 September. While this will most likely be held online, a final decision will be taken, and an announcement made, closer to the time.

While the Effective Digital Marketing Awards are no longer open for entries, there is still plenty of time to enter our Effective Mobile Marketing Awards. More details on those here.

In the meantime, congratulations to all the brands and agencies that have made the shortlist for the Effective Digital Marketing Awards. Here it is in full…

Most Effective Tech Platform
Jampp – Always-on Lift Measurement
LoopMe – LoopMe
MarketMuse – MarketMuse Premium
NMPi by Incubeta – Delivering Seamless Search for Marks and Spencer
Uberall – Digital Marketing Driving Customers to the Forecourt for BP
Yext Search Experience Cloud – Yext Answers

Most Effective Mobile Campaign
Gymshark and Yodel Mobile – Gymshark Conditioning App Launch
IMVU and Leanplum – IMVU Mobile Engagement Optimisation Campaign
SEAT and S4M – SEAT Drive-to-store Campaign
The Very Group, Vizeum and Picnic – Very.co.uk Black Friday Accelerated Mobile Pages Takeover
UFC & AdColony – Knockout Mobile Campaign
UKTV and Yodel Mobile – UKTV Play App Growth Campaign

Most Effective Integrated Campaign
Bulldog Skincare and Gravytrain – Understanding Men Leads To 107% More Revenue
LUMI and Nuuk – From £0 to £1,600,000 in 30 days
Mastercard and Carat Media Services Singapore – Tap & Go with Mastercard
Médecins Sans Frontières and Crafted – Supporting the Frontline of Humanitarian Care
Sony Rewards and Merkle – Men In Black International Giveaway

Most Effective Performance Marketing Campaign
BT and Awin – Beyond Limits Campaign
Médecins Sans Frontières and Crafted – Supporting the Frontline of Humanitarian Care
Refinitiv and The Media Image – Rebrand and Restructure Campaign
Shiseido and iProspect Singapore – Shiseido Online to Offline Impact Analysis
Standard Chartered Bank and iProspect Singapore – Personalisation at Scale Campaign

Most Effective DTC eCommerce Campaign
Bulldog Skincare and Gravytrain – Understanding Men Leads To 107% More Revenue
Converse and iProspect – Converse Super Brand Day campaign (Lazada)
eBags and LiveIntent – Diversified Marketing Mix Campaign
Hopper and #paid – Hopper App Campaign

Most Effective Retail or FMCG Campaign
Marks and Spencers International and NMPi by Incubeta – Not All International Markets are Created Equal
Simpli.fi – Boosting In-store Foot Traffic Campaign
Specsavers and Tangerine Communications – Specsavers Ashes: The Test Experts
The Very Group, Vizeum and Picnic – Very.co.uk Black Friday Accelerated Mobile Pages Takeover

Most Effective Search Campaign
Eurotunnel Le Shuttle and Crafted – Opening up Europe with Content Campaign
Nextbase and ROAST – Dash Cam UK Search Campaign
Refinitiv Digital Performance – Refinitiv: A Billion Dollar Brand Reborn
Tipi and NMPi by Incubeta – Closing the Online and Offline Gap

Most Effective Influencer Marketing Campaign
Philips Hue and #paid – organic influencer campaign
SimplyBe and Awin – Let Summer Set You Free
Wavin UK Hep 20 and Tangerine Communications – Engaging Industry Influencers with Hep20

Most Effective Paid Social Campaign
Eurail and NMPI by Incubeta – Tapping Into Eurail’s Endless Supply Of Creatives Campaign
Pizza Hut Restaurants and Tangerine Communications – Taste Freedom Campaign
Urban Skin and #paid – Increased Return on Ad Spend Campaign

Most Effective Video Campaign
Audi and PHD Taiwan – Audi e-tron Has Landed Campaign
SEAT and S4M – SEAT drive-to-store campaign

Most Effective Data & Analytics Campaign
BookMyShow and CleverTap – Avengers Endgame Tickets Campaign
Cinthamani Computer – Zee Tamil Cine Awards 2020 Interactive Voting BOT

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