Preference Choice Publication

2021 Effective Mobile Marketing Award winners revealed

David Murphy


The winners in all 17 categories of the 12th Effective Mobile Marketing Awards were revealed at an Online Awards Ceremony this afternoon attended by over 150 representatives from brands, agencies and mobile marketing firms.

Brands and organisations honoured for their work included The Biden/Harris 2020 Presidential Campaign, Shopkick, Jack Daniel’s, Vichy, the NHS, Rent a Car, The Royal Navy and PrettyLittleThing.

Agencies and tech firms collecting awards for their work included Unbnd, TrafficGuard, Moburst, Tapjoy, Hawk, Billion Dollar Boy, Picnic and MG OMD.

The Grand Prix Award went to Torrens University Australia, Billy Blue College of Design, Unbnd, SomeOne and VCCP for their Start Your Adventure AR campaign, which replaced the traditional Course Guide with an Augmented Reality version that prospective students could access from anywhere. This campaign also took the individual category awards for the Most Effective Augmented Reality/Virtual Reality Camoaign and the Most Effective TikTok Campaign.

Bully Pulpit Interactive and Tapjoy picked up two awards - a Most Effective Advertising Campaign and Most Innovative Campaign - for their Ridin’ With Biden Video and Interactive End Card campaign for The Biden/Harris 2020 Presidential Campaign,

We’ll be running more detailed posts on each of the winning entries over the next week. If you’d like to know more now, head to the Awards Site. Congratulations to all our winners. The full list is below:

Grand Prix Award
Torrens University Australia, Billy Blue College of Design, Unbnd, SomeOne and VCCP – Start Your Adventure AR

Most Effective Advertising Campaign
The Biden/Harris 2020 Presidential Campaign, Bully Pulpit Interactive, & Tapjoy – Ridin’ With Biden Video and Interactive End Card

Most Effective Anti-fraud Solution
TrafficGuard – TrafficGuard: Clarity Beyond Measure

Most Effective App Install Campaign
Shopkick and Moburst – Moburst/Shopkick TikTok Triumph

Most Effective Augmented Reality/Virtual Reality Campaign
Torrens University Australia, Billy Blue College of Design, Unbnd,  SomeOne and VCCP – Start Your Adventure AR

Most Effective FMCG/CPG Campaign
Jack Daniel’s, Spark Foundry and Hawk – Jack Daniel’s: Tennessee Whiskey Original and Tennessee

Most Effective Influencer Campaign
Vichy and Billion Dollar Boy – Vichy Ambassador x E-retailer Partnership

Most Effective Launch Campaign
NHS and MG OMD – NHS COVID-19 Test & Trace App

Most Effective Location Campaign
Rent a Car and Uberall – Driving Online Consumers to a Location “Near Me”

Most Effective Messaging Campaign
GambleAware, Goodstuff and Picnic – Tap Out, Take a Moment

Most Effective Paid Social Campaign
Vodafone Turkey – BJK Woman Team Sponsorship: #IExist Campaign

Most Effective Pandemic Campaign
Kwalitaria and Fingerspitz – Delighting During COVID-19
 
Most Effective Performance Marketing Campaign
The Royal Navy, MG OMD and Adludio – Navy Submariners

Most Effective Retail Campaign
Simpli.fi – National Grocery Store Chain Increases Store Visits with Simpli.fi’s Location-based Targeting

Most Effective Search Campaign
PLT (PrettyLittleThing) and Redbox Mobile – Apple Search Ads Paid Advertising Using the Redbox Platform

Most Effective TikTok Campaign
Torrens University Australia, Billy Blue College of Design, Unbnd, SomeOne and VCCP – Start Your Adventure AR

Most Effective Use of Data
Gold Fish Casino Slots by Sciplay and Yellowhead – The Jade Monkey Campaign
 
Most Innovative Campaign
The Biden/Harris 2020 Presidential Campaign, Bully Pulpit Interactive, & Tapjoy – Ridin’ With Biden

If you'd like to be informed when the 2021 edition Call for Entries launches, email awards@mobilemarketingmagazine.com