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2022 Effective Mobile Marketing Awards Shortlist Revealed

David Murphy

The shortlist for the 2022 Effective Mobile Marketing Awards has been revealed. It features campaigns from brands including Domino's, B&Q, Benefit Cosmetics, Dating.com, French's Mustard, LEGOLand, Pepsi and many more. The winners will be announced at a Virtual Awards Ceremony on 18 November. Congratulations to all the shortlisted entries. Here's the shortlist in full...

Most Effective Advertising Campaign
Amelia Island, PadSquad and Starmark – Find Your Escape
EY and Hogarth Worldwide – EY-Parthenon Awareness Launch Campaign
Frito Lay and Tapjoy (Acquired by ironSource) – Share More Joy
McCormick & Company’s French’s, DentsuX and Digital Turbine – DentsuX and Digital Turbine Slather on Success for McCormick & Company’s French’s Mustard
Vodafone Turkey and Carat – Residential Widest Fiber
Vodafone Turkey and Carat – Vodafone FreeZone TikTok Launch

Most Effective App Advertising Platform
Dating.com and Bidease – Using Programmatic Ads to Bring CPI Down 15 Times
Skai – Skai’s App Marketing solution
SplitMetrics – SplitMetrics Acquire
SplitMetrics – SplitMetrics Optimize

Most Effective App Analytics Platform
Adjust – Adjust Datascape
AppsFlyer – Incrementality
Snowplow Analytics – Snowplow BDP
TrafficGuard – TrafficGuard’s App Install Protection

Most Effective App Engagement Platform
S'More and MoEngage – Operation Personalization & App Engagement
Storyly – The Missing Piece of Mobile Engagement
Vodafone Turkey and Carat – Double Spin the Wheel & Choose Your Gift

Most Effective App Install Campaign
Clue by Biowink and Making Science – Leveraging Google App Campaigns to Drive Paying Subscribers at Efficient Scale
Domino's and AppSamurai – Domino's Turkey User Acquisition Campaign
Dreamloft and AppAgent – A Game-changing Approach to Growth
Fastic and Stitcht – Community-based Conversational UGC
TwinSpires and ConsultMyApp – Kentucky Derby Campaign
Yodel Delivery Network and Yodel Mobile - Yodel Mobile Drive Big-impact Strategies for Yodel Delivery Network

Most Effective App Marketing Agency 
AppAgent – AppAgent Strategic & Creative Mobile Marketing Agency
M&C Saatchi Performance USA – A Multi-campaign Leader During COVID
Phiture – Industry Leading Through Knowledge Sharing
Yodel Mobile – A Boutique Agency Leading the App Growth Revolution

Most Effective App Store Optimisation Campaign
B&Q and Yodel Mobile – B&Q Unlocks the Power of Mobile App Success
Instabridge and AppAgent – 21% Increase in Downloads for a Leading Wi-fi Password App
Photoshop Express and Phiture – Photoshop Express: Play Store Localized Screenshot Revamp for the Chinese Market
Snoop and ConsultMyApp – ASO Strategy for Snoop: 6-month Uplift Post-engagement

Most Effective Augmented Reality/Virtual Reality Campaign
LEGOLand Windsor and Zappar – Creating an Immersive Guest Experience for LEGOLAND Mythica
Pepsi, Unbound and The Live Agency – Pepsi Max Summer AR
McDonald's and Creata – McDonald’s Happy Meal Promotion with 7 Mattel Card Games
Vodafone Freezone and VMLY&R Istanbul – FreeZone Ridiculously Great Brush

Most Effective eCommerce App Campaign
Dolap and Storyly – Dolap & Storyly: Gamifying the Shopping Experience
Vodafone Turkey and Carat – From Telco to Techco with H?Y: Telco’s First Multi-Category Marketplace 

Most Effective Entertainment App Campaign
PopViewers and Apptuitive – PopViewers x Apptuitive
S'More and MoEngage – Operation Personalization & App Engagement

Most Effective Finance App Campaign
AHE Mobil – AHE Mobil
Kapital Bank and Storyly – Boosting Campaign Participation & Feature Adoption: A Success Story from Kapital Bank & Storyly
Snoop and ConsultMyApp – ASO Strategy for Snoop: 6-month Uplift Post-engagement

Most Effective Health & Fitness App Campaign
Abide and Moburst – Abide App Subscription Influencer Campaign
Fastic and Stitcht – Community-based Conversational UGC

Most Effective Influencer App Campaign
Abide and Moburst – Abide App Subscription Influencer Campaign
Benefit Cosmetics Australia and Unbound – Enter the Beneverse

Most Effective Location Campaign
Amelia Island, PadSquad and Starmark - Find Your Escape
Simpli.fi – Fast Food Brand Increases Visits for Multiple Locations with Simpli.fi’s Advanced Location Targeting
Vodafone Turkey and Carat – Residential Widest Fiber: DCO Campaign

Most Effective Paid Social Campaign
Abide and Moburst – Abide App Subscription Influencer Campaign
AlphaSkullz and Admiral Media – AlphaSkullz: Taking an NFT from Zero to Hero
Product Madness – Product Madness TikTok Campaign
Redefine Meat and Moburst – Redefine Meat International Launch

Most Effective Pandemic Campaign
Deutsche Telekom and Mindshare – Project Futureproof
Kochava – Data for the Greater Good
McDonald's and Creata – McDonald’s Happy Meal Family Entertainment: Reading is Fun to Listen
McDonald's and Creata – McDonald’s Pandemic Support: Audio Books to Stream for Free
Sea Monster Entertainment and AIfluence – #PointTaken
Vodafone Turkey and VMLY&R Istanbul – Vodafone Jobseekers

Most Effective Performance Marketing Campaign
AlphaSkullz and Admiral Media – AlphaSkullz: Taking an NFT from Zero to Hero
Clue by Biowink and Making Science - Leveraging Google App Campaigns to Drive Paying Subscribers at Efficient Scale
ShareTheMeal & Phiture – Ramadan 2022 Performance Marketing Campaign
Simpli.fi – Mattress Brand Partners with Simpli.fi to Increase eCommerce Sales and Measure ROAS
TIER and Admiral Media – How We Scaled TIER’s User Acquisition Budget to the Moon
Vodafone Turkey and Carat – Effective Use of Data in Performance Marketing with Vodafone Simple

Most Effective Retail App Campaign
Ackermans Character Shop and Sea Monster Entertainment – Ackermans Character Shop
B&Q and Yodel Mobile – B&Q Unlocks the Power of Mobile App Success
Benefit Cosmetics Australia and Unbound – Enter the Beneverse

DeFacto and Storyly - Supercharging Customer Communications: A Success Story from DeFacto and Storyly

Most Effective Retention Campaign
GungHo and Mooko Media – GungHo Puzzles and Dragons
Vodafone Turkey and Carat – One QR to Rule Them All!

Most Effective Small Budget Campaign
Benefit Cosmetics Australia and Unbound – Enter the Beneverse
Clue by Biowink and Making Science – Steering the Google Algorithm for App Campaigns on a Limited Budget
Vodafone Turkey and and VMLY&R Istanbul – Vodafone 25 November
Yodel Delivery Network and Yodel Mobile - Yodel Mobile Drive Big-impact Strategies for Yodel Delivery Network

Most Effective Use of Data
Encantos and YieldMo – Encantos Explores Cookieless Targeting
Product Madness - North American TV Ad Campaign
Vodafone Turkey and Carat – Effective Use of Data in Performance Marketing with Vodafone Simple
WYNNBet and ConsultMyApp – Apple Search Ads Campaign

Most Effective User Acquisition Platform
Bango – Bango Audiences: User Acquisition Through Purchase Behavior Targeting
Domino's and AppSamurai - Domino's Turkey User Acquisition Campaign
LiveScore and Making Science – Efficiently Diversifying Audience and Creative at Scale Through Google App Campaigns
Redefine Meat and Moburst – Redefine Meat International Launch
Snowplow Analytics – Snowplow BDP
Varo Bank and ironSource – ironSource User Acquisition