Mobile audience targeting platform Adsquare has teamed up with outdoor advertising company WallDecaux to create multi-channel brand experiences that combine out-of-home advertising with precise targeting.

The collaboration hopes to leverage Adsquares mobile audience targeting capabilities to enrich the outdoor advertising media WallDecaux deploys nationwide with valuable mobile data.

“We analyse billions of static and dynamic data points to define audiences in real-time, boosting campaign effectiveness by ensuring advertisers reach exactly the right customers in their mobile environment,” said Sebastian Doerfel, chief operating officer for Adsquare.

“Media fragmentation is on the rise making it more difficult to reach consumers,” said Andreas Prasse, chief marketing officer of Wall AG. “Yet as people are progressively more mobile, the combination of out-of-home and mobile advertising bridges the gap between real-world and mobile and enables us to provide meaningful offers tailored to our customers. This collaborative effort is the perfect media mix, offering customers real value.”

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