BBC Children in Need has launched on TikTok (@bbccin), capturing events from across the country and making it easier for the TikTok community to get involved via an official TikTok donation sticker for the charity.
The donation sticker will go live ahead of the BBC Children in Need Appeal Night Show, which kicks off on Friday 18 November on BBC One from 7pm. TikTok users can add the Donation Sticker to their videos in support of the cause. People wishing to donate can tap on the sticker, and they will be transferred to a secure page where they can make a donation.
The global TikTok community can also tune into an Ultra Marathon, hosted by Joe Wicks (@thebodycoach), which will be happening from 8:30am on Friday 18 November and will be streamed on @bbccin. He will be encouraging the TikTok community to donate to BBC Children in Need using the donation sticker throughout the challenge.
Also on Appeal day, BBC Children in Need, Connect Management and a host of TikTok stars including Luke Vernon, Brandon Baum, Lara Mason, Richard Sales, McLogughlin Girls and Mesha Moinirad are coming together for a 24-hour TikTok live stream to help drive fundraising donations. The stream kicks off at 6pm on Appeal day, ending at 6pm on Saturday 19 November.
The 24-hour live stream will be hosted by TikTok influencers Luke Vernon and Richard Sales, and will feature more than 30 TikTok talents who are joining forces to participate in challenges, games, storytelling and quizzes. Fundraising challenges include creating a life size Pudsey cake, Pudsey blind makeovers and football contests which the stars are hoping their followers will join in with while helping to raise funds for the charity.
“We are absolutely delighted to be launching a TikTok account to help us reach new audiences, and further entertain our wonderful supporters digitally,” said Claire Hoyle, Commercial Director at BBC Children in Need. “[Our mascot] Pudsey will very much sit at the heart of our channel, and we hope everyone enjoys getting to know our cheeky, but incredibly kind and charitable bear.”