BMW Japan has selected MVNO Transatel’s B2C connectivity service, Ubigi, to be included in its new BMW 7 Series cars. The agreement is part of the partnership between NTT Communications Corporation, which owns Transatel, and BMW Japan.

Ubigi SIM cards will be pre-installed in the car, allowing passengers to enjoy a rear-seat infotainment experience with the 31-inch 8K BMW Theatre Screen, including movies, music, and gaming on board. New BMW 7 Series owners in Japan will also be offered 200GB pre-loaded Ubigi data for free for six months when buying the car, to activate in-car Wi-Fi and connect to video streaming services.

“After Jaguar Land-Rover and Fiat Chrysler Automobiles (FCA, now Stellantis), this new contract is strengthening our position in automotive connectivity,” said Transatel CEO, Jacques Bonifay. “It was made possible by the strong synergies inside the NTT Group, with NTT Communications in particular. Ubigi eSIM service has been available in always-connected PCs in Japan since 2017 and we look forward to announcing more partnerships with OEMs soon.”  

Ubigi is a global cellular connectivity service offering travellers, enterprise distributed workforces and connected vehicle owners prepaid mobile data plans at near-to-local rates in more than 190 destinations worldwide. Ubigi’s 4G/5G eSIM enabled connectivity solution is already used by major “always-connected” PCs and tablets, as well as automotive OEM’s including Microsoft, Jaguar Land-Rover and Stellantis (Fiat, Jeep, Alfa-Romeo, Maserati). Ubigi services are available for consumers as well as professional partners and resellers.