Buzzer, a mobile platform delivering short-form live sports videos, has announced a US partnership with global sports streamer DAZN, which will kick off with live boxing content. The deal marks Buzzer's first partnership with a multi-sport streaming platform.
As part of the agreement, Buzzer will market and distribute live boxing moments from some of the biggest fights in 2022 – currently available as part of a DAZN subscription – with the shared goal of reaching even more of the younger generation of fans, where and how they are watching sports. Buzzer will provides access to championship rounds, rounds immediately after a knockdown occurs, and more. DAZN content will be available on Buzzer in the US for instant purchase through secure and easy micropayments, giving fight fans the opportunity to buy only those moments they want to watch.
Founded in 2020 and officially launched in October 2021, Buzzer's mobile platform identifies, notifies and provides short-form access to top moments in live sports, personalized to each fan's preferences. Users have the ability to access live action through a micropayment or by authenticating their existing subscriptions to watch the moment for free. Partners have included NBA League Pass, WNBA League Pass, PGA TOUR, the NHL, and FanDuel, with additional partnerships slated to announce in the coming months as Buzzer continues to build products that deepen the fan experience.
"We believe Buzzer can and will serve as a powerful lead generation tool and marketing partner, as micropayments and personalized notifications help lower the barrier even further when it comes to accessing our partners' incredible licensed content," said Bizzer Founder and CEO, Bo Han. "This partnership with DAZN represents how Buzzer has modeled our business to be partner-centric and complementary, helping to improve discoverability of aggregated content to drive cross-sport engagement, net new audiences and revenue.
“The sport of boxing is uniquely suited for a platform like Buzzer, given the round-to-round format and how quickly momentum can shift, creating real-time marketing opportunities of these fleeting live moments. We're thrilled to expand our live offerings and partner with DAZN to bring boxing content to new, mobile-first fans and further demonstrate how our platform can complement not only distribution partners, but all industry players."