Influencer marketing firm Captiv8 has made its influencer discovery platform available free of charge to brands and agencies.
The company has more than 1m influencers on its platform, and said it had opened it up to solve the major pain point of identifying creators.

In a blog post, the company said: “Discovering creators that will drive the highest brand affinity for an audience is time consuming and expensive.”
Captiv8’s “AI-powered” branded content platform enables brands to search creators/influencers across Instagram, YouTube, Twitter, Snapchat, Reddit, Podcasts, Twitch, Musical.ly and LinkedIn by more than 50 segmentations, including personality archetypes, ethnicity, brand affinity, age and gender.

“The Captiv8 Discovery platform has amazing and rich data about individual influencers that makes evaluating potential partners much easier and well-informed,” said Kerry Perse, head of social for OMD. “What used to be an extremely manual process, is completely data driven with more certainty than ever before.”