Outdoor retail brand Go Outdoor has been named the official sponsor of Channel 5 Activities. The new Activities feature, positioned alongside the C5 National Weather report produced by the Met
Confused.com has launched a new multi-channel campaign emphasising the joy of tackling insurance hassle-free. In its debut campaign with creative agency Leo Burnett UK, the 60-second spot highlighs the sense
Ocean Outdoor has launched a new digital out-of-home network at Battersea Power Station. Named ‘The Loop’, the small format network marks the newest addition to its Battersea Power Station portfolio, following on
Britvic-owned soft drink brand Tango has launched a new campaign, ‘Warden’, paying homage to its iconic advertising heritage. Developed by creative agency VCCP and produced by Girl&Bear, the campaign features a 30-second
Barclaycard has extended its entertainment partnership with media and entertainment group, Global, for another five years. Following on from an already successful three-year partnership, the financial services company continue as
Sports Direct has been named the official title partner of fitness competition HYROX. Ahead of the event, taking place this weekend [4 May 2024-6 May 2024], the retailer will host
Ebay has launched a new campaign, “Turn your nothing into something you love”, showcasing the frustration of having nothing to wear despite a wardrobe full of clothes. Created by the ecommerce giant’s lead
iD Mobile has launched a new landmark deal secured by Channel 4 to sponsor E4 Bright Entertainment. From today (1 May), the virtual network operator will sponsor content from E4
Direct Line has launched a new campaign aimed at raising awareness about the dangers of driving the morning after attending a wedding. As a result, the insurance company has drafted
The Amazon Rainforest has taken the top spot of Forbes’ ranking of the world’s richest billionaires in a new advertising campaign by global beauty brand Natura. The move, which was
Peggy Anne Salz sits down with Mobile Arts Co-Founder and CEO, Jamil Gaith at Mobile World Congress 2024 to discuss data advertising, subscriptions and the importance of analytics.
Peggy Anne Salz sits down with Adjust‘s SVP of Global Revenue, Ender Ozcan at Mobile World Congress 2024 to discuss the importance of “relevancy”, reliable data and personalisation.
Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning
Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in
Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the
Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.
David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.
Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet
Addressable TV presents brands with a great opportunity to harness the power of TV advertising, but with more efficiency and precision targeting than traditional TV advertising. And research conducted by Finecast has
In this Whitepaper, Joel Wilkinson, Senior Director, Brand Solutions at Finecast explains how Addressable TV can be used to target audiences with great precision and at great scale
Andre Kempe, Founder at performance marketing agency Admiral Media, argues that as app and web ecosystems are moving closer, it’s more important than ever to have a unified digital marketing approach across channels, devices, and platforms
In 2020, the Covid-19 pandemic accelerated the digital transformation that was already taking place. Some of these shifts will continue for years to come. How will brands continue to support
Customers expect a personalized, seamless experience when they interact with brands – which is why business demand for customized customer engagement solutions has never been stronger. Read this IDC Analyst
But how do you select the right tool as per your needs in a crowded space? It is important to trust not only peer reviews but also independent analyst research