With DMEXCO taking place in Cologne next week on Wednesday and Thursday, the team at Kumulos offer some pointers for those attending the show on what to look out for.

For those of you in the world of mobile app development you know what next week is all about. We’re all headed to Cologne, Germany for #DMEXCO19. Kumulos will be attending DMEXCO 19, so if you’re going to be in Cologne, contact us and arrange to say Hi! We’re more than happy to show you the new features we’ve added to our mobile app performance management platform over the recent months.

Features like, in-app messaging, custom analytics, API endpoint monitoring, our partnership with beacon solution provider Beaconstac, Berlin’s leading app developer Mobiteam and our tech partnerships with no-code platforms Betty Blocks & Shoutem.

Kumulos is a regular exhibitor and attendee of many industry events. We love APS Berlin, APS London, MWC Barcelona, MWC New Delhi, MWC Los Angeles, TNW Conference and TechXLR8. And, DMEXCO is shaping up to be an exciting event.

DMEXCO is the meeting place and a community for key players in digital business, mobile marketing, and innovation. The event brings together industry leaders, marketing and media professionals, and tech pioneers to set the digital agenda. Bringing together 41,000 visitors, about 1,000 exhibitors, and more than 550 speakers from around the world for a one-of-a-kind event each year in Cologne, DMEXCO is where tomorrow’s digital business happens today.

We can’t wait to see you there. Beforehand, if you want to brush up on the top mobile app development trends, bookmark our top mobile app development trends 2019 to read on your journey.

DMEXCO 19 trends
Taking a look at the agenda, there are a number of digital marketing trends to watch out for at DMEXCO 19.

Artificial Intelligence
AI is by far the biggest trend of 2019. Automation is prevalent and advancing fast. Successful companies are using technology to automate their response to consumers at every point of the consumer journey using mobile tools such as chatbots. At DMEXCO, expect conversations to include AI’s ability to put the customer at the centre of the brand experience.

Personalization
Expect to hear valuable lessons on how leaders are getting personalization right. The focus will be how to use data more effectively and how new data types can be used to create memorable, personalized consumer experiences.

GDPR
You might yawn but yes we’re still talking about GDPR 18 months later. Getting the balance between privacy and relevant, personal marketing is a challenge. Watch out for talks on the best practices for companies to make the most out of the legislation.

What’s more, you can put your new ideas into practice easily using the Kumulos APM platform which comes with a comprehensive range of services covering the entire life cycle of the app. Kumulos provides you with a management console that delivers comprehensive visibility on how an app is performing technically and commercially, and the features, such as push notifications and app store optimization to deliver better results from the app. Kumulos is leading the way when it comes to consent-based in app messaging too!

If you haven’t already got tickets for DMEXCO, there’s still time to buy tickets.

If you can’t attend, follow Kumulos on Twitter, LinkedIn, Facebook and Instagram for #DMEXCO19 updates.

Why catch up with Kumulos at #DMEXCO19?
Kumulos mobile app performance management platform is trusted by thousands of mobile app developers across the globe. We eat, sleep and breathe mobile apps. Kumulos is the system that helps you, and your clients, deliver success from mobile apps. What’s more, we help you deliver recurring revenue services that grow your business!

Kumulos is the most comprehensive mobile app performance management platform for mobile app development agencies, with Push Notifications, App Store Optimization, App Analytics, Crash Reporting & Diagnostics, Document Sharing, Collaboration & Content Editing, all in one place. Did you know, Kumulos mobile app analytics was a finalist for Best Mobile Analytics at the App Growth Awards 2018, Berlin. Moreover, our Push Notifications & In-App Messaging feature has been named a top Push Notifications service by Mobile App Daily, Business of Apps and The Tool.

Free trial for attendees
Sign up for your free trial ahead of #DMEXCO19. See why thousands of mobile app development agencies are already using Kumulos to grow their business. Then, contact us to arrange a product tour.