B2B revenue attribution platform, Dreamdata, has secured €6m (£5.2m) in a Series A round led by signals Venture Capital, with participation from existing investors InReach Ventures, Crowberry Capital, Seedcamp, Futuristic.vc, and Preseed Ventures.
The funding will allow Dreamdata to continue to accelerate its product offerings, giving B2B companies detailed insights on how they produce their revenue. In addition, the company has also launched a B2B alternative to Google Analytics called Digita Analytics.
It said this new product release is very timely, as EU regulators draw increasing focus on data privacy compliance. Recent examples of this development have seen EU-based companies having to consider alternative EU-centric web-tracking vendors in order to stay compliant.
“This rise of privacy concerns amongst institutions like the EU and businesses in general represent a massive business potential for new vendors,” said Dreamdata CEO, Lars Grønnegaard. With this new product, we want to be the B2B alternative to Google Analytics.
“A main reason for B2B’s struggle is because core contextual elements of doing B2B have been ignored by existing software vendors. A tool like the widely adopted Google Analytics is just not capable of describing B2B Customer Journeys.”