With the news that mobile coupon users are to rise to 1bn by 2019, transaction software platform Eagle Eye has announced that use of its Eagle Eye Air platform for mobile couponing has doubled in the past year.

The company welcomed Juniper Researchs report that mobile coupon use is growing to meet rising consumer demand, and retailers are responding to this demand by integrating coupons into existing loyalty programs.

“Research illustrates the enormous growth in demand for mobile coupons and rewards,” said Steve Rothwell, founder of Eagle Eye. “These are patterns and trends we have seen in our data and we predict that demand will continue.”

While the Eagle Eye Air platform enables companies to produce fully digital coupon campaigns, Rothwell claims even partial use of mobile coupon technology can help companies strategies. “Even if you issue paper coupons you can count it digitally and that saves money. Added to this, when you have coupons that are distributed and redeemed digitally via the phone you find out what your customers are doing, adding value to the customer and in turn bringing loyalty.

“Brands we work with are seeing a significant return on their investment. For example, Pets at Home recently announced that their like-for-likes have grown by 4.1 per cent in its first quarter following increased customer participation and engagement in their VIP loyalty program, supported by our Eagle Eye Air platform.”