The Swan Centre in Eastleigh, Hampshire, has become the UK's first shopping centre to deploy Bluetooth Low Energy beacon technology to track footfall and deliver offers.
TagPoints has incorporated its TagBeacons platform into The Swan Centre’s existing SmartRewards app, with users receiving 10 points deposited to their in-app loyalty account when they enter the shopping centre. Individual retailers who sign up to the service can also send push notifications with offers.
“There’s a real buzz within the retail industry about the potential of location-based technology to help engage with and market services to the public,” said Mark Robinson, investment director at Ellandi, the parent company which owns the Swan Centre. “It offers them the ability to connect with motivated customers and deliver filtered offers and discounts – based location and proximity – directly to their mobile phones.”