Fandango Sees Mobile Cinema Ticket Surge

Fandango, the US cinema ticketing company, says it has sold 20 per cent of its summer movie tickets via its mobile app and its mobile website. Harry Potter and the Deathly Hallows: Part 2 has been the biggest-selling film on its mobile platforms to date, beating the previous record holder – The Hangover II. Fandango says it sold 19 per cent of the Harry Potter finales US opening weekend box office record of $169m (£103m) via mobile.

“With a sizable percentage of consumers owning a smartphone these days, mobile clearly plays a vital role in the success of movie ticketing,” says Jessica Yi, chief product officer for Fandango. “Fandangos record-setting mobile ticket sales for the summer season is a clear example of this industry trend. Our focus on mobile apps across a variety of platforms continues to pay off for movie fans on the go.”

Fandango redesigned its mobile site in the spring, while the apps allow users to search cinemas and films based on their location, and book tickets. The company also offers paperless tickets at some theatres – users receive a barcode on their device which can be scanned at the cinema. 

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