Mobile ad tech firm Fiksu has introduced a new line of integrated mobile marketing products intended to serve the demand by brands, agencies and marketers for tools to reach their target audiences on mobile.

Fiksu Aware uses the companys unique combination of data, media reach and optimisation technology to target precise mobile audiences, driving brand awareness and consideration. Fiksu Response is designed to drive mobile leads, registrations or sales from targeted audiences, resulting in high ROI on marketing buys.

The new offerings form part of a rebranding by the company which includes a new logo, and the renaming of its flagship app marketing products to Fiksu Acquire and Fiksu Retain.

“These expanded product offerings and new look are  a huge step forward for Fiksu,” said Micah Adler, CEO of Fiksu. “They reflect the maturation of mobile as the dominant form of digital interaction for consumers worldwide, and demonstrates our dedication to brands.

“Global marketers need a single solution rooted in mobile, making it possible to precisely target and reach the right mobile audiences with an effective, scalable solution. Fiksu answers that call.”