Mobile Marketing and Advertising - Mobile Marketing Magazine

Interview: Specsavers on ‘attention-based’ brand activations, influencer innovations & a social first mindset

Recently, optical retailer Specsavers generated significant buzz on social media by staging a unique experiential out-of-home stunt. The campaign, which involved a branded van positioned atop a rising bollard, accompanied

WATCH: DKNY launches exclusive virtual products on Roblox

Sports Direct named official title partner of HYROX Champions

In Pictures: Pinterest ‘disrupts expectations’ at annual advertiser summit – Pinvision

1 week to go: Mobile & App Masterclassing

Ebay launches ‘Turn your nothing into something you love’ campaign

Data: TikTok Shop blocked 2m sellers in H2 of 2023

iD Mobile sponsors E4 Bright Entertainment

WATCH: Clash of Clans enlists Erling Haaland to become playable video game character

Videos

Talking Mobile with Jamil Gaith, Co-Founder & CEO @ Mobile Arts

Peggy Anne Salz sits down with Mobile Arts Co-Founder and CEO, Jamil Gaith at Mobile World Congress 2024 to discuss data advertising, subscriptions and the importance of analytics.

Member Content

Limelight launches rebrands for fifth anniversary

Programmatic enabler Limelight Inc., formerly Project Limelight, has launched a rebrand to celebrate its fifth anniversary. Limelight Inc. helps companies in the ad tech ecosystem to navigate the complex programmatic

Member Content

Enhancing the Ad Creatives Development Process for Effective Paid Campaigns in 2024

By Lorenzo Rossi, co-founder at REPLUG Ad creatives are a foundation for the success of paid ad campaigns, as they directly influence the audience’s captivation and conversion rates. This in-depth

Advertising

Direct Line unveils national drink driving awareness campaign

Direct Line has launched a new campaign aimed at raising awareness about the dangers of driving the morning after attending a wedding. As a result, the insurance company has drafted

Estée Lauder taps Gen AI in partnership with Microsoft

Estée Lauder Company (ELC) has announced it is increasing investment in AI technology via its new partnership with tech giant, Microsoft. As a result of the partnership, the cosmetics giant

App Marketing

Tesco offers ‘hyper personalisation’ Clubcard promotions thanks to AI

Tesco has announced it is offering “hyper personalisation” Clubcard promotions to customers, in partnership with grocery tech company, Eagle Eye. As a result, the parent company of Tesco Mobile will

Social & Influencer Marketing

Snapchat partners with Billion Dollar Boy, Influencer, and The Goat Agency

Snapchat has announced an exclusive partnership with Billion Dollar Boy, Influencer, and The Goat Agency in a bid to empower brands to leverage the influence of creators on Snapchat via its Snap

Events

Who is Masterclassing’s AI for Marketers keynote speaker Elenni Davis-Knight?

Masterclassing is gearing up to host the highly anticipated AI for Marketers Masterclass in New York next week [2 May 2024]. The event, in partnership with Contentful, Sprinklr, Popular Pays,

Advertising

Amazon Rainforest ranks ‘top’ of the world’s richest billionaires

The Amazon Rainforest has taken the top spot of Forbes’ ranking of the world’s richest billionaires in a new advertising campaign by global beauty brand Natura. The move, which was

App Marketing

Supercell unveils first global game in over 5 years

Finnish mobile game giant, Supercell, has announced the global launch of Squad Busters, marking its first global game release in over five years. The launch, which follows several rounds of positive reception from its player

Klarna AI chatbot outperforms 700 full-time employees

Klarna has revealed its OpenAI assistant is doing the equivalent work of 700 full-time agents following its launch last month. The buy-now-pay-later (BNPL) company’s tool, which claims to be on

Data: Marketers ramp up investment in AI creator content this year

Some 75% of marketers believe generative AI will positively disrupt the creator economy this year, resulting in an increase in investment for AI creator content, new data has revealed. According

Member Content

Utiq and Compliant partner to set new standards in data compliance via digital advertising ecosystem

Utiq, the European adtech company delivering a telco-powered Authentic Consent Service to enable more responsible digital marketing, has selected Compliant to provide independent verification of its privacy and consent mechanisms.

Member Content

Mediahub UK cleans up ad delivery with SeenThis’ adaptive streaming technology

Along with platform partner, SeenThis, Mediahub tested a hypothesis for a UK Pinterest brand campaign, backed by a lab test carried out by Lumen. This found that the streamed campaign

Mobile Money

Nokia and Dell extend network cloud transformation partnership

Nokia and Dell Technologies have extended its strategic partnership to “advance open network architectures in the telecom ecosystem and private 5G use cases among businesses”. As part of the deal,

Mobile Money

Vodafone and e& offers operators cross-border managed voice solutions

Vodafone and its biggest shareholder, e&, have partnered to provide other operators-managed voice solutions in a bid to help meet the growing demand for voice over 4G/5G (VoLTE) services. According

Hardware

Google ‘cannot proceed with cookie deprecation until concerns resolved’, CMA warns

The UK Competition and Markets Authority (CMA) has said that Google “cannot proceed with third-party cookie deprecation”, until its concerns are resolved. As a result, the comments could potentially delaying

AR/VR

E.l.f Cosmetics debuts ‘your best e.l.f’ experience on Apple Vision Pro

E.l.f. Cosmetics has become one of the first beauty brands to launch a shopping app for the newly-released Apple Vision Pro. The “your best e.l.f.” visionOS app includes first-of-its-kind features

mCommerce

EE unveils plans to open 10 Experience stores this year

EE is set to open over 10 of its Experience concept stores across the UK this year. The move continues from the telecom giant’s £6 million investment in its store

Mobile Money

BT Tower sold to hotel group in £275m deal

BT Group has signed a £257 million deal with MCR Hotels to turn the iconic BT Tower into a hotel. The company stated MCR Hotels plans to preserve the tower as