Arsenal Football Club and its official coffee brand Lavazza have launched a WebAR (augmented reality) campaign to entertain Arsenal fans missing matches during lockdown. WebAR is the latest development in AR, enabling users to access immersive AR experiences through their phone's web browser, without the need to download an app.
Accessible via the web browser on a smartphone, users can see and hear Arsenal’s players come to life from the comfort of their own home and enter a competition to win an Arsenal shirt, signed by the whole team. They can also buy an Arsenal Edition Lavazza coffee machine at a discounted price.
The campaign, which is running on AR firm Blippar’s platform, will be communicated to football fans on social platforms, including Arsenal’s official Facebook page.
“We are constantly devising new ways to embrace technology to deliver promotional campaigns and engage with our audiences,” said Lavazza UK marketing director, Filippo Ferrari. “We identified Blippar as the best partner to deliver this effective and engaging AR experience for Lavazza and Arsenal FC, and we are excited for the potential of AR to enhance our digital marketing efforts in the months and years to come.”