Lay’s has launched a commercial titled ‘Messi Visits’ starring four-time UEFA Champions League winner and FIFA World Cup 2022 Champion, Lionel Messi, as part of its ‘No Lay’s, No Game’ platform. The football legend also appears on limited-edition Lay’s chips packaging to commemorate the No Lay’s, No Game movement, celebrating the UEFA Champions League.
The special edition bags, featuring Messi and other footballing greats, exhibit the key elements that make the UEFA Champions League one of the most exciting sporting events: incredible athletes, passionate fans, and a global audience. The limited-edition bags showcase the dynamic energy that the athletes bring to the game. They will be available in the US South Africa, Poland, and other nations throughout the entire UEFA Champions League tournament through June 2023.
In the TV ad, Messi is the unexpected guest at a UEFA Champions League party when he shows up unannounced, but celebration turns to distress when the legend asks, “Where are the Lay’s?”
The emotion and humor are heightened thanks to a song called ‘No Lay’s, No Game’, performed in parody of the power-ballad ‘All By Myself’ by Eric Howard Carmen.
“If you are well prepared, you have more chances to play your best. The same goes for all fans who love watching football, gathering their friends and sharing Lay’s. This is what the new Lay’s commercial is conveying with a little humor. Matchday is never complete without Lay’s! No Lay’s, No Game,” said Messi.