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Liverpool Enhances its Cultural Offerings with Beacon Tech

Tim Maytom

I'mat_699x449Liverpool is introducing beacons to enhance visitor experiences at venues and events across the city.


A dedicated app, I'm@app, will use beacon and geo-fencing technology to enrich visitors' experience of the wide range of arts and culture offerings the city hosts, providing timely and relevant content based on their location in the city.


The app had an extremely successful launch, with almost 3,000 downloads overnight following its release. Visitors will find NFC and QR code enabled posters around the city explaining the app's benefits, and upon downloading will be able to access information on the city's galleries and museums with material about the cultural exhibitions taking place.


Several Liverpool based events and venues are participating, including the International Festival of Business (IFB), Liverpool Vision, Nation Museums Liverpool and Liverpool Biennial. The beacon project was supported by a collaboration between arts and entertainment insight specialists Purple Seven and mobile proximity company Proxama.


"We wanted to provide a simple and intuitive way for visitors that would breath new life into the arts and entertainments industry and Liverpool has provided a great way to explore these new possibilities," said Edwina Dunn, investor and director of Purple Seven. "We've been able to combine a wealth of great content with cutting edge technology and can subsequently provide our clients with data that will help them better understand their visitors, and make decisions about how to make future exhibitions as captivating as possible."


"Liverpool attracts thousands of visitors each year, and events such as the ones at the IFB present a great opportunity to showcase what is possible when the power of mobile proximity engagement is deployed properly," said Miles Quitmann, CCO of Proxama. "The solution has the potential to impact individual, regional and national locations, transforming cities up and down the country into an immersive, interactive and insightful cultural experience for all involved."

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