Mobile Interactive Group (MIG) has announced the launch of its accredited mobile Payforit solution MIGPay. The solution is supported by all UK Operators under the Payforit scheme, providing a click and buy payment experience for all mobile content purchases.

The Payforit scheme will protect consumers by ensuring that trusted billing intermediaries, like MIG, handle the billing prior to the content being transferred to the consumer by the content provider. This will ensure that consumers remain protected throughout the process, helping to increase confidence in the premium mobile content market.

MIG is one of only a handful of UK-based mobile companies who have been successfully accredited with Payforit by demonstrating the ability to meet the strict payment scheme guidelines, as laid out by all UK Operators.

We are pleased to announce our new Payforit solution, MIGPay, and delighted to be part of a scheme so heavily supported by the UK Operators says MIG Managing Director, Barry Houlihan. This is a really important development for the mobile content market and will go a long way to growing consumer confidence again. This in turn will create a very positive environment for content providers who offer quality services.