Yesterday, we reported on an SEC communication that suggested Google is intending to bring ads to a whole host of smart and wearable devices in the near future - including, perhaps most notably, connected thermostats.
That letter seemed to point fairly clearly to Nest Labs, the smart home company which Google acquired for $3.2bn (£1.9m) earlier this year.
However, Nest CEO and founder Tony Fadell has struck back in a statement to Re/code, saying that ads won't be appearing on its smart thermostats or alarms.
“Nest is being run independently from the rest of Google, with a separate management team, brand and culture,” Fadell said. “For example, Nest has a paid-for business model, while Google has generally had an ads-supported business model. We have nothing against ads – after all, Nest does lots of advertising. We just don’t think ads are right for the Nest user experience.”